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Saturday, October 2, 2010

Iconic projects and world-class lifestyles mark global showcase of Emaar Properties at Cityscape



Iconic projects and world-class lifestyles mark global showcase of Emaar Properties at Cityscape

• Developer of Burj Khalifa and The Dubai Mall underscores capability to deliver world-class assets
• Highlights the commitment to delivery and the opportunity for new lifestyles
• Impressive roster of properties in Dubai and key international markets


Dubai, UAE; October 2, 2010: Emaar Properties PJSC, the global property developer, is highlighting its proven capabilities in delivering world-class assets at Cityscape Global 2010, the premier real estate expo to be held at Dubai International Convention Centre from Oct. 4 to 7.

Emaar’s rich portfolio of delivered projects in Dubai and other key global markets will take centrestage at the event in addition to an overview of key projects that are currently being developed. The Emaar pavilion will also feature the development portfolio of the company’s subsidiaries, including hotels, shopping malls, leisure choices and healthcare centres.

A highlight of Emaar at Cityscape Global is a spectacular display of Downtown Dubai, the 500-acre destination development of the company anchored by Burj Khalifa, the world’s tallest building featuring the world’s first Armani Hotel.

Encompassing The Dubai Mall, the world’s largest shopping and entertainment destination, several world-class hotels, residences and prime office space, Downtown Dubai underscores Emaar’s strategy of developing fully integrated communities that energise the economy.

Also on display will be Emaar’s lifestyle developments in Turkey and Pakistan have been handed over to customers, and Egypt, Saudi Arabia, Jordan, Syria, Lebanon, and Canada, will be handed over to customers in the coming months.

Mr Ahmad Al Matrooshi, Managing Director, Emaar Properties, said: “From pioneering master-planned communities in Dubai to developing iconic projects, Emaar has consistently set the benchmarks for world-class property development in Dubai and our global markets. At Cityscape Global, we are emphasising on the lifestyle appeal of our projects and our commitment to delivery. We are creating a new world for our customers – truly integrated communities where they can live, work and play.”

He added: “This year’s Cityscape is special as we are showcasing Burj Khalifa – now a thriving ‘vertical city’ - following its grand inauguration in January. The tower is a powerful statement on our project development competencies, and we are drawing on our strengths and track-record to create world-class projects in all our markets.”

Emaar will present from a comprehensive overview of Downtown Dubai as well as models of up-and-coming residential developments in the community and a dedicated section for Armani Hotel Dubai and Armani Residences. For the first time, a special section will also be set aside for ‘Downtown Dubai venues’ – Burj Park, Burj Steps, Burj Plaza and Emaar Boulevard – which are ideal for hosting lifestyle, business or personal events.

Among key international developments of Emaar at Cityscape Global are the Emaar Residences at the Fairmont Makkah, developed by Emaar Middle East; Tuscan Valley Houses in Istanbul; Samarah Dead Sea Resort in Jordan; Canyon Views and Crescent Bay in Pakistan; BeitMisk in Lebanon; The Eighth Gate in Syria and Wills Creek town homes in South Surrey, Canada.

Of these projects, Emaar has handed over the first phase of Tuscan Valley Houses and Mirador villas in Canyon Views. The first commercial offices in The Eighth Gate have also been handed over within the Commercial Centre of the project, which is billed to become the No 1 business hub of Syria.

Emaar’s International’s project showcase will also feature various mall and hospitality developments in key markets including Egypt, Morocco and France. Among the highlights of Emaar Hospitality Group, the hospitality & leisure subsidiary, at Cityscape Global include The Address Hotels + Resorts in Dubai and other international markets.

Emaar Malls Group, which owns and manages The Dubai Mall and Dubai Marina Mall; and Emaar Retail, credited with introducing innovative leisure concepts, will demonstrate their strengths in line with Emaar’s philosophy of developing integrated communities.

Emaar’s 540 sq m pavilion is located in front of Hall 7. For more details, log on to www.emaar.com.

About Emaar Properties PJSC:
Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in key markets world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, healthcare and financial services sectors.
Emaar inaugurated Burj Khalifa, the world's tallest building and free-standing structure, and has opened The Dubai Mall, the world’s largest shopping and entertainment destination.
In Saudi Arabia, Emaar is developing King Abdullah Economic City, the region's largest private sector-led project in Saudi Arabia, featuring a Sea Port, Central Business District, Industrial Zone, Educational Zone, Residential Communities and Resort District.
Emaar has joined hands with Giorgio Armani to strengthen its presence in hospitality. For more information, visit www.emaar.com.

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